A few observations while trying to find the remote:
Why would Microsoft boost Apple’s profile by having people claim “I’m a PC” in their ads? I guess Bob’s Discount Furniture must have a copyright on “Nah nah na nah na”?
Is GM taking a big chance by having Howie Long seem so smug in their spots? A little Avis “we try harder” seems more appropriate than “we’re so much better than Honda and Toyota”. Anyone buying that?
Do the “Coor’s Coaches” spots work? Are they selling beer? I have to assume they do, why else would anyone keep producing these? Not only is it a stupid idea, they are so lazy that nobody seems concerned that the copy makes no sense.
Is there a better campaign out there than the Mac vs PC? Check out the one where PC claims that Windows 7 will have no issues. Apple (now) really understands that no matter how great your products are, you need equally great marketing.
As part of my follow up calls with potential clients this week, one gent told me that they were still “waiting on the sidelines” to see where the economy goes. So, I guess if everyone does that, the game will just end in a forfeit? I spent enough time on the bench in high school gym class. We are in the middle of the field, doing whatever it takes to win. And it’s working. 25 Years in business means a lot of ups and downs, but like your parents and your kindergarten teacher said, perseverance pays off. It’s been tough, but making your own comeback can be fun if you put it in perspective. As we all make our own comebacks, the economy will improve. Not everyone will make it. Some will remain waiting on the sidelines long after the game is over and the crowd has gone home.
We recently jumped onto Twitter and are trying to employ common sense while trying to fit this tool into Open Skye’s media mix. So far, so good I guess. There is a lot of discussion about how to use this tool, including a great pro/con debate on BusinessWeek. It’s fun to learn new things, and to decide what works for you and what doesn’t. Technology can be distracting. We all need to learn how it fits into our lives and when the gadgets need to be put away. (Like while driving, on a date, actually trying to live in a moment…). I love seeing signs that ask people to “refrain from cell phone use”. I hate knowing via Facebook or Twitter that someone is in line at the supermarket. To me, this all boils down to common sense. There’s no gadget or platform that can replace that. At least not yet.
