A few observations while trying to find the remote:

Why would Microsoft boost Apple’s profile by having people claim “I’m a PC” in their ads? I guess Bob’s Discount Furniture must have a copyright on “Nah nah na nah na”?

Is GM taking a big chance by having Howie Long seem so smug in their spots? A little Avis “we try harder” seems more appropriate than “we’re so much better than Honda and Toyota”.  Anyone buying that?

Do the “Coor’s Coaches” spots work? Are they selling beer? I have to assume they do, why else would anyone keep producing these? Not only is it a stupid idea, they are so lazy that nobody seems concerned that the copy makes no sense.

Is there a better campaign out there than the Mac vs PC? Check out the one where PC claims that Windows 7 will have no issues. Apple (now) really understands that no matter how great your products are, you need equally great marketing.

The “new media” and with it, smarter marketers, have changed the rules of marketing forever. There is no need to spend money promoting your product or service to audiences that will never buy. The marketplace has always been incredibly segmented, but media outlets did a great job of inventing demographics such as “Women 18-49″. Do you know any 18 year old women who have a lot in common with 49 year old women? Perhaps they will buy the same shampoo, but the same music? clothing? The playing field has been leveled a bit. A huge budget will still hide mistakes, but it is an exciting time to have great ideas, an innovative product or service, and a smart team planning your targeted strategy.