Curious to see how long the new Dunkin Donuts spots stay on the air. They have introduced a toasted Italian sandwich, and have used the lowest common denominator approach of a “Godfather” theme. One character, in a Brando accent, says “I may ask you to eliminate one of my enemies” to a co-worker. How many times have we heard this? Can you imagine the reaction if someone wrote a campaign that picked on the cultural stereotypes of Irish, Asian or African Americans? Why is it acceptable to promote the idea that Italy’s largest contribution to the world is organized crime? At least Dunkin did tell me that the sandwich was “to good to refuse”.

The marketing clutter that fills our lives on a daily basis is nearly unmeasurable. Add to that every Tom, Dick and Kanye on earth trying to remain “relevant” with cries for constant attention. With top of mind shelf space getting more crowded everyday, examine every avenue you invest your marketing time and money wisely. Don’t be afraid to ask for help!