
Everyone loves to blog online about the ads they hate. How about the ads you love? I love ads that are fun, offer a value proposition for the consumer and solidify the brand. One of my favs right now is Dos Equis Beer. Through mid-June, a period when imported beer sales dropped 11%, sales of Dos Equis rose more than 17% according to an idustry source.
So, let’s hear it-what ads are you loving right now, and why?

We recently jumped onto Twitter and are trying to employ common sense while trying to fit this tool into Open Skye’s media mix. So far, so good I guess. There is a lot of discussion about how to use this tool, including a great pro/con debate on BusinessWeek. It’s fun to learn new things, and to decide what works for you and what doesn’t. Technology can be distracting. We all need to learn how it fits into our lives and when the gadgets need to be put away. (Like while driving, on a date, actually trying to live in a moment…). I love seeing signs that ask people to “refrain from cell phone use”. I hate knowing via Facebook or Twitter that someone is in line at the supermarket. To me, this all boils down to common sense. There’s no gadget or platform that can replace that. At least not yet.
My friend Debbie just sent me a link to an article that outlines how T. Boone Pickens is backing off his wind farm in Texas. He states that they “got a little bit too quick off the blocks.” Bullshit. T was in the right place, at the right time, with the right idea and the money to get it rolling. But guess what? As usual, “its the economy stupid”. When Monster is laying people off (that’s more ironic than ray-a-ain on your wedding day) and furniture stores are giving away groceries, it’s easy to see that the current shakeout is not over. Obviously “T” is smarter than I am, and he will figure out a way to get this done. Just like we all need to do with our own plans.