Branding: So Subjective!
If anyone needs proof of how subjective branding is, just browse through this survey on Boston.com: http://www.boston.com/business/gallery/brandlogochanges?s_campaign=8315 Most of the voting for “do you like the new version or the old version?” runs about 50-50. I would like to see the same exact survey run a year from now. I’ll bet a buck that the new logos will win almost every time. When branding is done correctly, people feel an emotional connection to it. I remember when the New England Patriots changed their logo and people in Boston went crazy. It was as if they put a goatee on the Mona Lisa. One year later, guess which team sold the most branded merchandise in the NFL? Branding is not easy. When you’re ready to develop or update your brand, trust a professional!
We even do it for ourselves! We’ve updated our look to be even more open. We’ve dropped the word design because we feel it makes potential customers see as as a “print” only firm. What do you think?
I like the change. To me to connotation of the word seems a bit one sided. You would “design” something for someone where most clients was someone they can collaborate with.
I realized this when I had a small company with the word “designs” in the name and I solicited some feedback.
Of course this is only a perception since we all know the value of partnership.
Comment by Chuck — June 30, 2009 @ 1:19 pm