Times must be tough, all the playfulness in advertising is going away, and being replaced with the Walmart messaging. Even the retailer that does branding better than anyone, Target, has shelved the dancing paper towels for a “we’re cheaper” message. Here in Boston, there are a lot of furniture retailers busy giving things away. I’m not even clear if any of them sell furniture anymore. If I lose my job, I can drive a free Hyundai. About a year ago, I started using the “R” word in our promotional materials and people bit my head off. Now the economy is the front and center of everything. Has anyone else noticed this “trend”? Have any favorites, or least favorites? I personally like the Southwest Airlines campaign that challenges the business customer to step up and make things happen. I don’t know about you, but I’ll be glad when all of this is past us and I can waste money again. I miss Target dog!