I sense a new cultural shift about to happen. I think that we are about to see messaging, PR and ad campaigns targeted toward people who use electronic devices while driving. This is actually a good thing. Like drinking and driving, or smoking, marketing helped change people’s perception about these once accepted behaviors. Unfortunately, it always takes a break-in before someone installs an alarm. The recent MBTA accident in Boston (the driver was texting his girlfriend while operating the subway) has our legislators drafting all kinds of bills to regulate our use of devices in public. I for one have no idea how we have come this far without a simple, common sense “hands free” rule while driving. A cell phone earpiece is just safer that holding a phone while driving. Texting, checking e-mail, etc while driving? I wish I could say I’ve never done it, because it is outright stupid. Operating a vehicle is challenging enough without any more distractions. It’s actually a shame that it will take a fine or public ridicule to get us to change this behavior. I just came back from a meeting and witnessed a man at a red light so engaged in his phone conversation, that he gabbed through an entire green light. 6 cars behind him all blasted the horns. There’s a time and place for everything folks. While we are at it, can we ban cell phone use while in line at Starbucks/bank/post office, etc? Again, we don’t need to multi-task 24/7.