Coke vs Pepsi and Burger King vs McDonald’s seem to be getting a run for their money lately. Verizon vs Comcast is playing out as the ad turf war of 2009. Verizon’s twist on the Mac vs PC guys seems to resonate with the public. I personally like these ads because as a consumer, I see a very clear value proposition. FIOS is even a fun word! Comcast seems to have been sold a bill of goods by a big agency and is running a very expensive creative spot that tells me nothing as a consumer. There are fancy graphics and effects and people using web terms such as “ROFL”, but there is no payoff at all. The best news in all of this is that as consumers, we have a choice. Both of these companies are motivated by competition to try and do their best for us, or they will lose!