* Can I use that term? They just had the coin toss-when did the singer from Everclear start playing for the Steelers?–6:30PM Hyundai will let me edit their ad for them. What does it pay?   6:45 The Audi ad was fun. I like the Pepsi ad that’s out with “My Generation” a whole lot better than this one with Dylan and William i’am. In fact, the “My Generation” ad is so good that it looks like a Coke ad.   7:02 Nice of Bridgestone to run an ad for Hasbro’s Mr Potato Head. 7:07 The start of the second quarter brings out the sexist sots–and the monkeys! 7:11 Pepsi is introducing the first diet cola for men. Huh? Why does the Superbowl give agencies and brands permission not to sell anything? It’s just a contest to try and get laughs. Like “Last Comic Standing” with bigger budgets. I also don’t understand the mean tone to a lot of these spots. Tell Madison Ave that the Bush era is over. 7:22 Well, after weeks of teasing, I know know what “G” is. Another new Gatorade. More money for Tiger Woods and Peyton Manning. The Cars dot com is another example of an ad with no value proposition at all. Creative for the sake of being creative. It will do more for the agency than the client. 7:35 I like the Hyundai Genesis ad showing the other car companies screaming their name. A good way of showing off, and making the point about who they beat, as well as building the brand. No more talking babies or monkeys please.  7:43 More and more meanness. Halftime-that lizard water thing was the biggest waste of money yet. I’m guessing that very few people will recall what that ad was for.  Springsteen brought that Obama-era feel to the halftime show. Bravo! I like the Priceline spot. Funny and there’s a clear value proposition for the customer. Times are tough but you can still afford that vacation thanks to Priceline. Shatner is great!  8:35 I guess the recession has even affected the mob–they are eating at Denny’s. 9:16 The Coke Zero ad was cute. Another take off on the Mean Joe Green ad. It had a nice twist. Cash4Gold was a bit odd. Hard to take them seriously. 9:23 Did I just see an ad with a call to action? Yes, for Visio TV.I have to say, that in my humble opinion, that the best ad far and away was the one that didn’t run in the game. It was the PETA spot. The objective was to gain awareness, and with all the media attention, blogging, downloading and conversation, PETA got exactly what they wanted-without spending all that money. Very good game. Please, please post your opinions too!