We are in the middle of helping one of our new clients redefine their brand.  As part of the interview process, we asked them, “if your business were a car, what kind of car would you be and why?” I turned the question back on us and came up with the Batmobile. We look a little funny until you see what we can do. We get you out of jams, have many capabilities that aren’t always obvious, and we never stop fighting. After the job is done, just stick us back in our cave until you need us again.  How about your brand?