I have to say that the Obama campaign understands marketing, and especially internet marketing, better than any other campaign in history. I received many timely, well written (and brief) notes from them the past few months. None as impressive as the one I found in my in box this morning:

Kevin –

I’m about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.

We just made history.

And I don’t want you to forget how we did it.

You made history every single day during this campaign — every day you knocked on doors, made a donation, or talked to your family, friends, and neighbors about why you believe it’s time for change.

I want to thank all of you who gave your time, talent, and passion to this campaign.

We have a lot of work to do to get our country back on track, and I’ll be in touch soon about what comes next.

But I want to be very clear about one thing…

All of this happened because of you.

Thank you,

Barack

Was it not long ago that we had a leader who didn’t know how to weigh produce in a supermarket? Now we can look forward to an administration that  is inclusive, and speaks to the entire “United” States of America.

They even know how important it is to thank the customer.