The New Walmart Logo
I am curious what people think about the new Walmart logo. To me, this is one example of the power of design. After living with this on TV for a few weeks, my sensibility about the brand has already changed. I like that is is friendly and somewhat contemporary. It is not “in my face” and pedestrian like the previous version. Will it make me go to Walmart? Maybe not, but over time, who knows? I am a Target shopper, and nobody does branding better than Target. They make paper towels exciting! I am curious what you think and I hope you will comment. Thanks!



Hi Kevin,
What would Don Draper (Mad Men) say?
For me it is likable. However, I would be more moved if I knew, or sat in on the strategy session. I read somewhere that a design consultant felt it was their attempt to be original. Maybe, it’s the easy transition from star and it is lighter in feeling. God knows we need a lighter feeling with the economy.
Paul
Comment by Paul Silva — October 4, 2008 @ 4:51 pm