Does T Boone Pickens write his own ads? In just 15 seconds this ad explains the problem, gets me motivated to want to take action, and gives me a simple call to action that I can follow.

http://link.brightcove.com/services/link/bcpid1648674250/bctid1755448369

If you don’t want to follow the link, the ad talks about how the government of Iran is making a MAJOR effort to use natural gas in their vehicles so they can free up $120 a barrel oil to sell to us while we are doing nothing.

This reminds me of the ad that ran when I was a kid that encouraged people not to litter. People toss their trash out of a car at the feet of a native American. I think of that Indian everytime I watch some pig toss their cigarette butt out of their car onto our earth.