Holy cow how do I sign up to live in this innovative, happy, intelligent, color blind world that exists in the advertising that runs on Sunday mornings? Are all oil companies really committed to developing renewable energy sources? Are insurance companies sinking profits into keeping me healthy in the first place? And if big banks are investing in American innovation, then we really are well poised to create the economy based on Energy Technology.  The truth is, that advertising and marketing will play a key role in influencing behavior and public opinion regarding what our country does about energy. My feeling however is that $4 a gallon has done more. Oil companies are all trying to position themselves in the best possible light as people open their minds and begin to demand new alternatives.  My question is, why only air these messages during political or national news programming? I’d like to see these highly produced, carefully written ads air during American Idol, sports and sitcoms as well. Then I will believe that these companies are actually hoping to educate the public and get them to participate in the process. So far, it just feels like a cry to investors.