It’s Not Our Fault!
So, what do you do when you lose a high profile advertising client? In our case, our new business increased, our bottom line went through the roof and I think some of the color came back to my hair. (OK, I may have had some help with that).
This is all good stuff, right? The only issue is, the former client’s high profile advertising is really weak. The spots are void of humor or concept, are poorly shot and edited, and they feel sort of lazy. This is a client that we represented for a long time. My fear is that people in marketing circles will think poorly of us! Do we run our own ad announcing that “we aren’t doing work with these folks anymore”?
I see that we get hits on our website from people searching our former client’s name. Should we add a note to our site informing visitors “We regret to inform you that this company let us go last year, don’t blame us if you are not moved to act by their current advertising”?
Please advise!

